See why a product video sells. Then shoot your own.
Paste a TikTok, Reel, or Short. Stellholm breaks it down into the hook, the shot list and the pitch, writes scripts around your product, and checks them against TikTok Shop's content rules before you post.
- 0:00HookPain-point line to camera before the product appears.
- 0:03ProblemBig blender shown once, then dismissed. Sets up size.
- 0:08RevealHeld next to a phone for scale. Shown, not spoken.
- 0:14DemoOne real blend, unedited, drinks from the same cup.
- 0:22ObjectionThe comment every buyer has, answered in four seconds.
- 0:26ClaimFlagged Weight-loss result beyond the label. Rewrite ready.
- 0:28OfferPrice on screen, one CTA, ends before the scroll.
How it works
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1
Paste a link
TikTok, Instagram Reels, YouTube Shorts, or a draft from your own camera roll. Up to 50 at a time.
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2
Read the teardown
Hook, scene by scene shot list, the order the selling points land, the CTA, and a plain-language note on why it works.
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3
Get scripts you can shoot
Tell us your product. Get three to five scripts built on the patterns that worked, each checked against TikTok Shop's content rules.
What you get
- Hook and structure
- The first three seconds quoted word for word, then every scene with its timecode, what is on screen, what is said, and what the caption adds.
- Scripts around your product
- Not a rewrite of someone else's video. Your price, your claims, your audience, in the structure that already proved it converts.
- A compliance check before you post
- Before-and-after promises, results beyond the label, guarantees, fake urgency and lowest-price claims get flagged with a rewrite that keeps the point and drops the risk.
- Briefs your creators can shoot from
- Export a shot list and script as a one-page brief. Send it to an affiliate or an editor and get back a video that matches.
Built for people who ship product videos every week
TikTok Shop sellers who know which competitor videos are moving units and want to know why, not just that they are.
Brand content teams who need ten scripts by Thursday and are tired of starting each one from a blank page.
Agencies who brief creators for several clients and want every brief backed by a teardown, not a hunch.
Pricing
Plans for early access. Join the waitlist to lock in this pricing when your spot opens.
Starter
$39 a month
- 40 teardowns a month
- Scripts and compliance check
- 1 seat
Growth
$99 a month
- 150 teardowns a month
- Scripts and compliance check
- Creator brief export
- 2 seats
Team
$249 a month
- 500 teardowns a month
- Everything in Growth
- 5 seats, shared projects
Every plan starts with three free teardowns. Extra teardowns are $1 each.
Questions
Which platforms does it read?
TikTok, Instagram Reels, and YouTube Shorts by link, plus any vertical video you upload yourself. Public videos only.
Does it download or repost videos?
It fetches a public video to analyze it. Nothing is republished, and the teardown is yours, not the video.
Is the compliance check legal advice?
No. It is based on TikTok Shop's published content and listing policies and flags the patterns that commonly get videos removed. The final call, and the responsibility, stays with you.
How long does a teardown take?
Usually under two minutes for a video shorter than a minute. Batches run in the background and you get one notification when they finish.
When does early access open?
In batches, starting late 2026. Waitlist members go in the order they joined.